Augmented Reality, a practical approach for the publishing sector

Abstract

Increasingly, technology complements the traditional reading of a book. Good examples of this are the applications of Augmented Reality (AR) and Virtual Reality (VR). The present work states a group of elements on how publishers could combine augmented reality in books, given that it is about combining text, either on paper or in electronic format, so that readers can, while they are reading the book, access complementary audiovisual material that enriches the content of the editorial proposal. For the preparation of the report, 4 scientific questions were taken into account, which considered: the background of the development of Augmented Reality in the publishing sector; the editorial limits of print media; the elements that would mean achieving greater editorial quality; and some of the experiences of the publishing sector when applying Augmented Reality in their products. For this purpose, the following methods were implemented: historical-logical, analysis-synthesis, documentary bibliographic review and in-depth interviews with key informants.